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A business & D2C podcast that turns real founder journeys into step-by-step roadmaps for 20-somethings.

We break the myth that startups are easy, unpack the struggle, and give playbooks you can execute this weekend.

Our Mission

WHY A D2C PODCAST

Why Now?

Explosive Market Growth

India’s D2C sector is projected to cross $100B+ by 2030, making it the hottest space for new founders.

Explosive Market Growth

India’s D2C sector is projected to cross $100B+ by 2030, making it the hottest space for new founders.

Explosive Market Growth

India’s D2C sector is projected to cross $100B+ by 2030, making it the hottest space for new founders.

Factory-to-Brand Shift

Manufacturers are skipping middlemen and going direct, but lack clear roadmaps to do it right.

Factory-to-Brand Shift

Manufacturers are skipping middlemen and going direct, but lack clear roadmaps to do it right.

Factory-to-Brand Shift

Manufacturers are skipping middlemen and going direct, but lack clear roadmaps to do it right.

Knowledge Gap in Tier-2/3 Cities

Most startup content is Bangalore/VC-focused; operators in smaller cities need practical playbooks.

Knowledge Gap in Tier-2/3 Cities

Most startup content is Bangalore/VC-focused; operators in smaller cities need practical playbooks.

Knowledge Gap in Tier-2/3 Cities

Most startup content is Bangalore/VC-focused; operators in smaller cities need practical playbooks.

Changing Digital Landscape

With ad algorithms shifting, content, creatives, and retention now matter more than just ad spend.

Changing Digital Landscape

With ad algorithms shifting, content, creatives, and retention now matter more than just ad spend.

Changing Digital Landscape

With ad algorithms shifting, content, creatives, and retention now matter more than just ad spend.

First-Time Founders Rising

20-somethings want to launch quickly, but need real stories + failures to avoid costly mistakes.

First-Time Founders Rising

20-somethings want to launch quickly, but need real stories + failures to avoid costly mistakes.

First-Time Founders Rising

20-somethings want to launch quickly, but need real stories + failures to avoid costly mistakes.

Why listen to Praween?

Praween Kr

Built 3 D2C brands to ₹20Cr+ revenue bootstrapped.

10+ years in fashion & e-commerce.

Runs GeoWeb – Shopify & branding studio.

NIFT board mentor for young founders.

Winner of Aatma Nirbhar & Young Achievers Awards.

Industries We Cover

d2c

Who Comes on TFC?

Our Guests

Proven Founders

First-generation entrepreneurs who have built real D2C and manufacturing brands from scratch.

Proven Founders

First-generation entrepreneurs who have built real D2C and manufacturing brands from scratch.

Proven Founders

First-generation entrepreneurs who have built real D2C and manufacturing brands from scratch.

Industry Leaders

Operators with hands-on experience scaling businesses to crores in revenue.

Industry Leaders

Operators with hands-on experience scaling businesses to crores in revenue.

Industry Leaders

Operators with hands-on experience scaling businesses to crores in revenue.

D2C Builders

Founders working on powerful ideas, no matter the scale of their business today.

D2C Builders

Founders working on powerful ideas, no matter the scale of their business today.

D2C Builders

Founders working on powerful ideas, no matter the scale of their business today.

Women Entrepreneurs

Inspiring women founders breaking barriers and leading brands across industries.

Women Entrepreneurs

Inspiring women founders breaking barriers and leading brands across industries.

Women Entrepreneurs

Inspiring women founders breaking barriers and leading brands across industries.

Changemakers

Individuals who have brought real social or cultural change through their work or efforts.

Changemakers

Individuals who have brought real social or cultural change through their work or efforts.

Changemakers

Individuals who have brought real social or cultural change through their work or efforts.

Be Our Guest — Tell Your Story

We’re building a peer network of founders who help each other scale faster—by sharing what worked, what failed, and what to try next.

We’re building a peer network of founders who help each other scale faster—by sharing what worked, what failed, and what to try next.